Customers looking for goods or services like yours are becoming more savvy. They now know that, if they search for "magnotherapy", for example, they'll get almost 100,000 results to choose from. If they type "magnotherapy essex", however, they'll get fewer than 1,000. That's still a lot. If they enter their town in the search, like "magnotherapy canvey", only about 100 results are returned. The more local the search phrase is, the fewer are the results.
       Because consumers naturally feel more comfortable dealing with a local supplier, and they now understand how search engines work, it explains why more and more of them are performing such local searches.
       If you, as a local business person, choose to ignore the trend, you'll miss a window of opportunity which will remain open only until all your competitors have jumped on the band-wagon, and the playing field is level again.
       Until that happens — as it will — you have the chance to get ahead of the rest, and establish yourself at the top. It'll be harder later!

       It's not as daft as it sounds. Imagine that you were a mail-order business, and you could say to visitors to your Web site: "We deliver to your door in ." Wouldn't they feel more confident buying from you than from someone at the other end of the country?

       You see, we have the technology to know where your visitors are, and display their location on your Web pages automatically! Impressed? You should be. For example, we know that you're reading this in , at longitude , latitude . The Internet address of your computer is , and your eyes are wide open in amazement. Spooky!

E-mail info@localshoppers.co.uk, or call 0871 226 2296 for a chat, if you want more info.

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